Who We Are

Thank you for taking the time to learn about Swipe-It Ventures, a credit card processing company out of Detroit MI.

Swipe It Ventures is a family owned, and operated credit card processing business in the Detroit MI area. We have been helping large and small businesses with their processing needs for over 20 years. Swipe It is the original when it comes to Cash Discounting and Dual Pricing services. We began the program originally named Cash Discounting in 2015. Visa, Mastercard, Discover Card and American Express have all adopted the program now known as “Dual Pricing” Many have tried to copy the model over the years but we have perfected it!

In 2010 a law was passed called the Durbin Amendment as part of the Dodd-Frank Financial Reform Act. This allowed us to offer a cash and credit card price and was the birth of Cash Discounting. Many confuse this with Surcharge programs. Surcharging is very limited in helping to save on processing fees. A Surcharge program only allows fees to placed on Visa and Mastercard credit transactions only. This still leaves merchants to cover all debit, American Express and and Discover Card transactions. Basically it solves about 25% of the problem and fees.

One of the biggest costs to business owners are processing fees. In the modern era having credit card processing is a must and has always been a headache trying to battle with the processing companies to keep their fees down. We simplify the process by eliminating all of the processing fees for our merchants and they still are able to run any credit or debit card that is presented to them.

We give our merchants the best of both worlds, processing all credit and debit cards without incurring any of the costly fees. This saves our merchants $1,000s of dollars one swipe at a time!

At the start of the program no one knew what Cash Discounting or Dual Pricing on credit cards was. The questions always asked were “is this legal” or is this “Visa/Mastercard compliant”? Our programs have always been compliant with all processing rules and laws. However, Visa/Mastercard was a little hesitant in the beginning. They believed that with a discounted cash price more people would opt for using cash. However, what they found was that people would still use their credit cards for ease of use and REWARDS points and skymiles.

Reward cards are great for people to rack up skymiles, points, and cashback. What most people do not know is that it is not the credit card companies that are paying for the flights and vacations. These rewards are paid for by our business owners. Not only are our merchants paying high fees, they are funding the customers next vacation while never being able to take one for themselves.

Let’s be honest, every single business owner would like to eliminate processing fees and add the savings to their bottom line. The question is, why isn’t everyone taking advantage of this program? Two reasons, not everyone has heard of Dual Pricing or their processor is not equipped to offer it. The BIGGEST reason is that business owners are scared of what their customer will think. Our number one hurdle is helping owners to realize that customers are already used to paying fees at gas stations, ATM’s, all government offices, Ticketmaster, StubHub, Uber Eats, GrubHub, InstaCart, DoorDash etc. Customers want speed and convenience. Will anyone ever complain? Most people are so accustomed to fees associated with transactions that not a word is spoken. There will be a few that ask what the fee is for. We simply let them know that it is a fee to cover credit card transactions that help to keep the overall price down. The best part is that they can save if they decide to pay with cash!

At Swipe It Ventures we a set of values to uphold in credit card processing here in Detroit MI:

Integrity

  • We want our customers to only have the products, technology, programs they need. Everything will be tailored to your unique business and needs with no unnecessary up-selling of any sort.
  • We are dealing with finance and the lifeblood of your business and we take it very seriously to be detailed, prompt, responsive with any and all deposits and transactions.
  • With any merchant services account issues will arise; a delayed batch, chargeback, missed tips etc. Our team will respond to any and all issues with prompt and expedient professionalism

 

Customer Service

  • We have multiple levels of customer service to make sure all of your processing needs are covered.
  • 24/7 technical and back office support
  • Our local Michigan office operates operates 8am to 4pm Monday-Friday
  • Each account is assigned to a merchant services specialist in which they will also be available to you via phone, text, e-mail and onsite support.
  • Bottom-line is that if you need to get in touch with someone in credit card processing here in Detroit MI or nationwide we are here.

 

Professionalism

  • Our team members will be professional and straightforward with our merchants in all interactions.
  • We strive to go above and beyond as business professionals to help grow your business and our credit card processing in Detroit MI

 

In many cases we offer our services at a no contract or at a month to month service level. Our aim is to grow our business through great services, products, professionalism and building a great reputation in the merchant services industry. Not stuck in lengthy leases or contracts.

*Some programs will require a 3 year agreement due to the price and scope of the service. This is usually in our Point of Sale model. However, most of our current merchants are month to month. They stay because of our services, technology and our SAVINGS!

One of our biggest goals is to create a good word of mouth business model. It is much easier to build a business based on great customer service and referrals. We love referrals! In fact, we have programs in which our merchants can earn bonuses for a referral and more for a business that comes onboard with us. If you love our service please send anyone our way that could benefit from getting rid of the credit card processing fees.